I’m interested in how people and organisations make decisions under uncertainty, and how those decisions can be improved.
Most of my work sits somewhere between decision systems, practical judgment, capital allocation – and building tools that make better decisions easier.
In practice, this means working on applied systems - most recently as CEO of iSDA / Virtual Agronomist - where the challenge is translating complex data into simple, useful decisions at scale. More broadly, I’m interested in how expertise scales, how systems shape behaviour, and when simple models outperform complex ones.
Background
I studied mathematics at Cambridge, then spent several years across technology, startups, and international NGOs before moving into applied systems work.
This included building and running ventures, where decisions had to be made with limited information and real consequences – particularly around allocating resources, prioritising under constraint, and designing systems that could operate without constant intervention.
Along the way I’ve kept returning to programming, game theory, decision-making (including poker and similar domains), and building small tools and models.
Outside of work
I spend time on martial arts, photography, and an ongoing interest in horology.
Notes
I’ve also included an archive of my grandfather’s writings here, as part of the broader background to the site.
This site is a place to think in public. Most of the ideas here are unfinished.